The response would depend on whether the trade marks and the products/services are the same or similar, and, in some instances, on whether X Limited has used its trade mark. In many cases, matters can be settled without expensive litigation in court. It is very important not to ignore such a letter and to respond appropriately.

To avoid such a letter being sent, it is strongly recommended that, before adopting a new name, logo, etc., a search be conducted in the trade mark register databases of the territories where the product will be used to ensure that a similar trade mark is not already registered. A search through Google or another search engine is not sufficient, nor is securing a company or domain name.